Our Strategic Advisors are senior operators who provide the intelligence and networks we need to build, fix, and scale businesses.
They step in to shape strategy, drive execution, and open the right doors.

  • Sofia Idehn

    Sofia Idehn

    Sofia brings nearly two decades of experience advising and shaping international businesses at the intersection of strategy, M&A, and global legal execution. Having built her career between top-tier international law firms and multinational industrial groups, she has led cross‑border transactions, market entries, and joint ventures across Europe, the Middle East, Africa, and Latin America.

    With deep expertise in international business law, corporate strategy, and multicultural environments, combined with fluency in five languages and extensive on‑the‑ground international experience, she supports investors and founders in navigating complexity and scaling across jurisdictions and cultures.

  • Paula Moreno Laborda

    Paula Moreno Laborda

    Paula is a legal and financial advisor with 20+ years of experience across restructuring, M&A, and complex corporate situations. She combines investment banking and credit risk expertise (Morgan Stanley, Credit Suisse, Moody’s) with hands-on execution in distressed and high-stakes environments, primarily advising Spanish SMEs.

    She has led 50+ transactions and 30+ insolvency processes, advising companies, investors, and financial institutions on capital restructuring, business transformation, and value recovery.

  • Martijn van Laer

    Martijn van Laer

    Martijn is a finance and operations leader with over 20 years of experience supporting founders in building and scaling international businesses. His background spans wines & spirits, sporting goods, and sustainability-focused sectors, in global, supply chain-intensive environments shaped by digital capabilities. He has held CFO and board roles, combining strategic oversight with a practical, hands-on approach.

    He works alongside founders and investors to shape organizations, governance, and operating models that support scalable, data-driven growth. A consistent theme in his work is embedding digital capabilities and SaaS-oriented ways of working to support more predictable, insight-led growth.